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1999-06-07 ATO-001
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Rail companies aim to woo motorists from their cars


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Association of Train Operating Companies



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ATOC

Rail companies aim to woo motorists from their cars
_______________________________________________________________


date
7 June 1999
source ATOC
type Press release



Train operators across the country have planned a variety of activities and special offers to entice drivers out of their cars and onto the railways on Car Free Day (8th June) and throughout Green Transport Week. For example:

o Virgin is encouraging passengers to leave their cars at home and use its newly-opened network of bus-rail links to mainline stations.
o Northern Spirit has reduced the price of its Tees Dayrider Plus ticket, run in conjunction with local bus companies, from £5.80 to £3 for the whole week.
o Wales & West is offering two-for the price of one travel on the Severn Beach line all week.
o LTS Rail is offering free parking to passengers travelling from Chafford Hundred, near the Lakeside shopping centre, to Fenchurch Street Station if they buy an Earlybird ticket during Green Transport Week.
o Midland Mainline is offering free travel on the Derby city centre bus link all week.
o Great Western, which has now 50 bus-rail links in operation, is publishing a guide to bus links to major stations between Paddington, the South-West and Wales.
o First Great Eastern is making rail tickets available on buses in Brentwood and Shenfield.
o Central Trains is offering two tickets for the price of one until the end of the cricket World Cup.

"The train operators are heavily committed to the ideal of an integrated public transport system, and they have chosen Car Free Day as the ideal opportunity to demonstrate the benefits," said George Muir, Director of the Association of Train Operating Companies (ATOC).

"We want the public to see for themselves that using public transport is not just environmentally friendly but quick and economical too."

¨ The train operators are embarking on a longer-term initiative to persuade people to leave their cars at home and travel by train instead.

From 10 July they will be offering ‘the GroupSave’, which will allow up to four adults to travel off-peak for the price of two.

To start with, the offer will be available on Chiltern Railways, First Great Eastern, LTS, Thameslink and WAGN trains, making rail faster and even more affordable than the car for journeys across London.

The scheme is expected to spread across the network as other train companies join in.

George Muir commented: "For the first time, this tackles head-on the argument that it is cheaper for a group of adults to travel by car. This is a new ticket for carloads of people."



ENDS

For further information, please contact David Campbell Bannerman,

ATOC Communications Director, (0171) 904 3077.


Railhub Archive ::: 1999-06-07 ATO-001





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