Winning back passengers!
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Great Eastern Main Line
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Winning back passengers!
type Press release
Anglia Railways has announced plans for an exciting package of ticket offers, discounts and special promotions to help win back passengers who have not been travelling over recent months, following Railtrack’s imposition of speed restrictions as a result of the Hatfield rail accident.
Anglia returned to a near-normal mainline timetable between Norwich, Ipswich and London from 15 January with 90% of trains now running, and delays because of speed restrictions reduced to an average of 15 minutes, with further improvements in journey times and frequency of trains expected over the coming weeks.
And now the company is planning a series of offers, ticket discounts and promotions over the coming weeks and months to win passengers back. Marketing activity will include:
· Two for the price of one Super Advance travel offers to London - two people travelling together from Ipswich to London will pay just £18, and from Norwich £24, with accompanied children just £2 each
· A special off peak discount offer to London with some fares as low as £10 return. Travelling from Anglia Railways’ stations, arrive in London after 10.00am and pay £15, arrive after 1.00pm and pay just £10 return!
· Anglia Railways are planning to organise a number of free travel days for local routes in the region. Anglia Railways’ local train services have been mostly unaffected by mainline speed restrictions, but as feeder routes to mainline services they perform an important role
· Promotion of a new carnet ticket product (providing savings on block ticket booking of 10 tickets) and corporate seasons for business customers
· Joint promotions with Stena Line who operate the High Speed Ship sailings between Harwich and the Netherlands
· Promotion of a new range of attractively-priced travel packages through Breathers (Anglia’s in-house travel agency) including short breaks to London
· Ticket offers, packages and promotions targeted at the London-based market for travel to East Anglia – providing a boost for local tourism during the late winter and early spring period
All this activity will be supported with a major marketing campaign through TV, radio and press advertisements, as well as promotional work with regional newspapers and other partners, including local travellers’ associations who have kind kindly offered their help in promoting the forthcoming travel offers.
Commenting on this exciting package of offers, Tim Clarke, Anglia Railways’ managing director said:
“I am confident that this attractive and wide-ranging package of ticket offers, combined with continued improvements to our timetable will ensure that increasing numbers of passengers are encouraged to return to the trains. With passenger growth of over 30% in the last three years (prior to the Hatfield accident), we have an excellent record in attracting new business to rail, as well as consistently meeting our customers’ aspirations.
“I would like to sincerely thank our many existing customers who have remained loyal to Anglia Railways over the recent difficult period, and everyone in the Anglia Railways team is looking forward to welcoming many more customers back to the trains in the coming weeks.”
Railhub Archive ::: 2001-02-06 ANG-001