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Railhub Archive
2009-03-23 WRE-001
Wrexham & Shropshire


Wrexham & Shropshire calls time on train fare chaos

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Wrexham & Shropshire

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Wrexham & Shropshire

Wrexham & Shropshire calls time on train fare chaos

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23 March 2009
source Wrexham & Shropshire
type Press release

As passengers report being confused about train fares, a rail company finally gives them what they want – simpler fares and genuine value.
Wrexham & Shropshire, the train company which runs services from Wrexham, through Shrewsbury and Telford to London Marylebone, today becomes the first rail operator in the UK to banish confusing ticket options. Wrexham & Shropshire’s new flat fares sweep away the confusion by introducing a fixed price ticket valid all day, every day.

New research from YouGov shows that 71% of all people who travel by train believe that train companies should simplify the number of ticket options. 34% of people who travel by train find buying tickets on the day of travel confusing, with more than a third (34%) also reporting that they find it stressful.

Interestingly for an industry recently in the headlines for having the most expensive fares in Europe, and for a Government continually seeking a reduction in car usage, 66% of passengers polled said that they might use train travel more often if there was a simple flat fare.

Andy Hamilton, Managing Director of Wrexham & Shropshire, said: “Having listened to what our passengers tell us we are cutting out the confusion and the high costs that surround train travel. Passengers buying Wrexham & Shropshire tickets will get the same great deal whenever they travel.”

Not only is Wrexham & Shropshire the first to make fares simple and great value, it has also introduced a “buy on board” policy. Whereas most companies put barriers up to stop passengers getting onto their trains without a valid ticket, Wrexham & Shropshire will be encouraging people to buy on board.

Andy Hamilton adds: “Despite having some of the most convenient booking systems available, we wanted to go one better. You can’t get more convenient than buying the ticket on the train and we believe you shouldn't be penalised for wanting to do so.”

From 23 March passengers will be able to purchase the new Wrexham & Shropshire tickets for a fixed price, valid for travel from 30 March on any train, any day, any time. See the website for more details –

Return fares from either Shrewsbury or Telford will be just £40 all day, compared with Virgin’s ‘Anytime’ £163 from Shrewsbury and £149 from Telford. Indeed, in a move that really highlights the difference in value, even the new First class fare with Wrexham & Shropshire will still cost less than a Standard class Virgin ticket.

News of the flat fares has been welcomed by Simon Pickering from Passenger Focus, who said: "Wrexham & Shropshire passengers will appreciate this move as it gives them a clear idea of how much their journey will cost from the outset and confidence they can use a different train if their plans change."


For more information or to make an interview bid please contact the Wrexham & Shropshire press office on 020 7025 7522 or

Wrexham & Shropshire’s ‘Anytime’ fare prices as of 30 March 2009 are shown below. Anytime fares are fully flexible tickets, with no time restrictions on when passengers can travel. All Wrexham & Shropshire services are direct. Virgin fares quoted are based on prices (advertised today) for the lower of two available 'Anytime' fares.

Standard class First class

Wrexham & Shropshire Virgin Wrexham & Shropshire Virgin
Telford £40 £149 £148 £249
Shrewsbury £40 £163 £162 £267
Wrexham £53 £201 £199 £335

1. For as little as £10 for a single journey direct to London Marylebone, passengers can continue to take advantage of Wrexham & Shropshire’s Advance fares. These bargain fares are available at

2. Also visit the above website for further information on Wrexham & Shropshire, including timetables and ideas for days out

3. Wrexham & Shropshire is an open access operator and does not receive any government subsidy

4. The fare strategy affects Wrexham & Shropshire tickets only

5. All research figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2056 adults. Fieldwork was undertaken between 13 -16 March 2009. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+)

6. [Passenger Focus] is the independent national rail consumer watchdog.

Railhub Archive ::: 2009-03-23 WRE-001


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