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Railhub Archive
2009-12-11 EAS-001
East Coast


East Coast plans bigger and better First Class service

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food and drink

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East Coast

East Coast plans bigger and better First Class service

11 December 2009
source East Coast
type Press release

Better range of complimentary snacks and simpler table layout follows feedback from customers

TRAIN operator East Coast is relaunching its range of complimentary food and drink served at seat for customers travelling in First Class.

The changes, which are introduced on Sunday (13 December 2009), provide:
• more space – a new, simpler table layout creates a more spacious travel environment, ideal for those working on the move using East Coast’s complimentary wireless internet
• more choice – a wider range of complimentary snack items, depending on the time of day
• better quality – carefully chosen suppliers providing the best products for customers to enjoy
• better service – complimentary items served at seat by on-train staff, ensuring customers can choose from the selection on offer

The simpler table layout also involves the withdrawal of ‘table tidy’ water and condiment holders, in response to feedback from customers and staff. These items will continue to be available free from the at-seat catering trolley, whilst menus will remain at each seat, so customers can relax and choose from a tempting selection of food and drink available.

The new range of complimentary snacks includes:
• Café Bronte Dunker Biscuits – in Fruit Shrewsbury, Double Choc Chip and Soft Cookie variants
• Farrington Fruit Cake
• Eat Natural Mini Yoghurt Bar
• Dormon Peanuts
• Burt’s Ready Salted Crisps

The biscuit range will be available throughout the day, with yoghurt bars also served before 10am, cake between 2 and 5pm – ideal to enjoy with a complimentary afternoon tea – and crisps and peanuts added to the evening selection after 5pm.

The new complimentary food and drink selection reflects feedback received from customers travelling on East Coast’s services.

East Coast customer service director Denise Lennox, said: “We’ve listened carefully to feedback from our customers in First Class about what they want from their travel experience.

“This welcome feedback has inspired these improvements, and we’ll be looking to hear more from our customers about what they think of the new selection”.

The changes to the table layout in First Class have also been driven by feedback from customers and many East Coast staff, bringing smarter presentation to a better value complimentary range.

Denise added: “The ‘table tidies’ took up valuable space on the table, which our business customers especially need to work.

“Again, we’ve listened to feedback and we’re taking prompt action to clear up the clutter.”


Contact Information

Media Centre
0845 059 3988

Railhub Archive ::: 2009-12-11 EAS-001


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