Award winning luxury fashion label to design uniforms for the Caledonian Sleeper
keywords: click to search
Phrases in [single square brackets] are hyperlinks in the original document
Phrases in [[double square brackets]] are editorial additions or corrections
Phrases in [[[triple square brackets]]] indicate embedded images or graphics in the original document. (These are not usually archived unless they contain significant additional information.)
Award winning luxury fashion label to design uniforms for the Caledonian Sleeper
type Press release
Serco has appointed award winning design label ten30 to design the uniforms for the new Caledonian Sleeper service which commences on 1st April 2015.
Based in Glasgow, ten30’s Alan Moore was awarded the 2011 Best New Designer prize and has gone on to work with the likes of Johnnie Walker one of the oldest whisky brands, and House of Fraser, one of the UK’s largest department stores. Using tweeds, tartans and other materials produced in Scotland, Alan will be responsible for designing the new uniforms for the Guest Service team. The uniforms will be traditional yet contemporary – exemplifying the best of Scottish fashion and textiles.
Serco’s plans to transform the Caledonian Sleeper service into an outstanding hospitality offering that is emblematic of the best of Scotland are well under way. This includes all aspects of the operation of the Caledonian Sleeper franchise; marketing, sales, hospitality service on the trains, vehicle maintenance and the provision of facilities at stations for guests.
Commenting on the partnership, Alan Moore said, “Here at ten30, we are really excited to be working with Serco, transforming the uniforms to offer a traditional yet contemporary style that shows off the best in Scottish textiles. This is a real opportunity to draw on the diverse range of quality products currently being made in Scotland right now. It is a privilege to be involved with the Caledonian Sleeper service and we look forward to seeing the Guest Services team in their new uniforms from January 2015.”
Peter Strachan, Managing Director for the new Caledonian Sleeper said, “We are delighted to be working with Alan on the design and production of our new uniforms. Alan completely understood what we wanted to achieve; a high quality uniform that is practical and comfortable for our team whilst at the same time mixes a fashionable style with the heritage of this iconic service. We have been really impressed with Alan’s portfolio and are excited to be working with him.”
Transport Minister Derek Mackay said, “This new contract between the Caledonian Sleeper and Scottish design house ten30 is fantastic news for Scotland.
“A key specification for the new service was that it should be emblematic of the best of Scotland and, as well as showing off what Scotland has to offer, this deal will be a boost for our textiles industry and for Scottish business.
“The Caledonian Sleeper is often named among the world’s must-do train journeys and rail is more and more being seen as the most stylish way to travel.
“These uniforms will be central to giving the new Caledonian Sleeper an identifiable image synonymous with the best of Scotland.”
The franchise, which is worth up to £800m over the 15-year contract period, begins in April 2015 and will see Serco manage all aspects of the Sleeper service including marketing, sales, the on-train hospitality service, vehicle maintenance and the provision of facilities at stations for Sleeper passengers. The franchise has been split from the main ScotRail franchise to meet Transport Scotland’s vision of transforming the Sleeper service into a truly emblematic and guest focused service for passengers travelling between Scotland and England.
A fleet of new carriages will be introduced in 2018 which include a range of new features; ensuite berths, Pod flatbeds - used for the first time in rail, and a brasserie-style Club Car. Passengers will also benefit from a new website to book their tickets and will be offered a broader range of fares, earlier boarding of trains and the ability to manage their journey virtually. Over £100m will be invested in the new fleet which is part funded by a £60m capital grant from Scottish Ministers and will be built by leading rolling stock manufacturer Construcciones y Auxiliar de Ferrocarriles (CAF).
For further information, please contact:
Manjeet Turner, 07718195320, email@example.com or Charles Carr, 0771 819 4381, firstname.lastname@example.org
Notes to Editors:
1. More information about Alan Moore can be found at www.ten30.co.uk
2. The 15-year franchise begins in April 2015 and will see Serco manage all aspects of the Sleeper service including marketing, sales, the on-train hospitality service, vehicle maintenance and the provision of facilities at stations for Sleeper passengers.
3. The franchise has been split from the main ScotRail franchise to meet Transport Scotland’s vision of transforming the Sleeper service into a truly emblematic and guest focused service for passengers travelling between Scotland and England.
4. Around 270,000 journeys were made on the Sleeper service in the last full year.
5. The current ScotRail franchise, including operation of the Caledonian Sleeper, was awarded to FirstGroup plc, operating as First ScotRail Limited, in August 2004 and continues until March 2015.
6. Serco is already one of Scotland’s largest employers with 3,000 employees working to provide a range of services, including: NorthLink Ferries connecting the Scottish mainland to the Shetland Islands and Orkney islands; the management of Scatsta Airport; provision of marine support services for the Royal Navy in the Clyde; facilities management at Forth Valley Royal Hospital and Wishaw hospital; Customer Service Contract centres in Glasgow, Fort William and the provision of ICT and property services for Glasgow City Council (ACCESS).
Serco’s transport business
Serco delivers innovative transport solutions, whether by air, road, water or rail, to public transport authorities, government departments and commercial enterprises around the world.
Our focus on operational efficiencies and improving sustainability support our customers in meeting their strategic aims and objectives. Serco's experience in providing a wide range of multi-modal transport solutions in Europe, the Middle East, Asia and North America enables us to tailor our services to meet the needs of a diverse travelling public. Our aim is to ensure that by delivering high-quality services, we can make a difference to people's journeys and lives.
Serco has a successful track record and compelling offer in both the UK and global light and heavy rail markets. We operate Northern Rail, the UK's largest passenger rail franchise, as well as Merseyrail with our joint venture partner Abellio.
Serco also operates NorthLink Ferries on behalf of the Scottish Government. The lifeline ferry service links the Orkney Islands and Shetland islands with the UK mainland. Since 2012, Serco has refurbished the three passenger vessels and improved the services with innovative Sleeping Pods, new showering facilities, refreshed menus using more local produce, and better onward public transport connections. Serco has also invested in a marketing campaign, including partnerships with Visit Scotland and local promotion bodies. Serco created a bold new brand for the service that is designed to excite tourists by using the Viking heritage of the Northern Isles.
Since April 2014, Serco, together with its 50:50 Swedish joint venture (JV) partner Strömma Tourism & Maritime, has operated one of Stockholm harbour’s key ferry services on behalf of Stockholm County Council and public ferry company, Waxholms Ångfartygs AB (WÅAB).
In the Middle East we have been operating the driverless Dubai Metro system since its inception 2008 and have recently secured a five year extension to 2019. In the UK, Serco has operated and maintained London’s award-winning Docklands Light Railway (DLR) since 1997. While in Australia, we own the Great Southern Rail (GSR) which operates tourist trains - the Indian Pacific, the Ghan and the Overlander. Serco also operates the iconic Barclays Cycle Hire Scheme in London on behalf of Transport for London (TfL) and the innovative scheme has seen over 26 million hires and been expanded across the city.
In the USA, Serco provides a bus transportation service to and from Washington Dulles International Airport for the US National Conservation Training Centre.
Serco is the only significant non-government provider of air traffic services in the world. We operate on a global basis and handle about six million aircraft movements each year at airports in Europe, the Middle East and North America on behalf of customers including the UK’s Ministry of Defence, the US Federal Aviation Administration and the United Arab Emirates’ Area Control Centre in Abu Dhabi.
Serco also recently secured a major US contract to integrate and operate the state of Virginia’s five transport operation centres and the contract to operate the Dubai Tramway system.
Railhub Archive ::: 2014-12-16 SER-001